Hotel SEO: Five steps to optimizing hotel deals and listings

Hotel SEO: Five steps to optimizing hotel deals and listings

Effective SEO is important for the visibility of an online hotel.

In order to improve traffic to your hotel site, resulting in more sales for your business, each hotel must ensure that they are properly set up on the results of the search engines pages (SERPs) for to be visible.

SEO allows your hotel to improve the ranking of search engines and more see your site in SERPs. According to Chitika's statistics:

"Web sites that are listed on the first page of Google search results, generating 92% of the total traffic from an average search. When moving the page one to two traffic fell by 95% and 78% and 58% for subsequent pages.

Apparently, if your hotel is not on the first page of a search engine, is the probability that your hotel is within 6%.

The Benefits of SEO for Hotels

The benefits of optimizing your hotel by searching are:

Keep your hotel in advance of the competition
Establish Your Hotel Credibility
Improve customer loyalty
Increase the notoriety Hotel
Increase hotel profitability
And of course, visitors will increase on your site.


Here are some important steps to optimize your hotel offers and search lists:

# 1 Buy Hotel Price Advertisements

Hotel Prices Display or HPA, help you view your rates and location on desktops, computers, tablets and mobile devices on Google and Google Maps. If you are buying HPA, travelers can sort the hotels and directions to your hotel to see if they are actively looking for a hotel.

Here are some of the main advantages of buying HPA:

Parity Rate: HPA are a good tool to keep your prices with other hotels and travel agencies online to compare (OTA). HPA bring rates parity to the forefront and offer the most up-to-date, comprehensive and relevant information for visitors.
Value for your money: the HPA return is always higher than the paid search base campaigns.
Weakened online travel agency presence: HPA allows small hotels the ability to perform alongside OTA lists. The most attractive feature of HPA is that it allows customers to directly, rather than your hotel to book a third party site, as a travel agency.
Optimize # 2 PPC ads

PPC is very important for hotels, because if used effectively, it allows hotels to instantly reach potential customers.

Adwords accounts for 97% of Google's sales, and over time SERPs have been modified to ensure that PPC ads take precedence over organic results. Therefore, optimizing PPC ads is a huge opportunity the hotel offers-high on SERP, so visibility on larger organic competitors.

According to Statistics Cerveau, cited in rezdy, more than 148.3 million people (over 57% of all bookings per year) use the Internet to make reservations for their accommodations, activities and tours.

Running PPC ads allows you to view your hotels and services for these travelers when they enter search queries for similar hotel deals and services like yours.

# 3. Kiss and your Google+ page

Based on the merger of Google+ sites and Google integrating Google+ with search marketing is crucial.

As Pamela Whitby wrote in an article on Hospitality.net:

In 2012, 50% of direct bookings have been reported to have its origin in social media, and more than 70% of Americans are Trained, buy through social media "

Given that Google is the leading search engine, using Google+ as a social tool for your hotel is important. Hotels should not ignore Google+ because its benefits can not be quantified, Google+ page for your hotel must have a full Google local profile, since some of these items are used to display your offers in SERP and not Can be optimized to give them your HPA power.

# 4 Use schema.org - Rich Snippets

Help Schema.org extracts enriched to identify the HTML code of your website so that search engines, including Google, Yahoo and Bing, can better understand the content on your site.

There are several rich extracts that you can optimize. Here are a few; You can get a more complete list on Schema.org:

paternity
Breadcrumbs
events
Star Review
square
product
video

There are many benefits to using rich snippets, including a more attractive appearance for your website on the SERP, and an increased click-through rate. On top of this, a study by Searchmetrics in 2014 found that just 0.3% of websites use Schema.org markup, making it a great way to get one over the competition.

#5. List Hotels on Business Listings

Finally, just like online travel agencies, business listings such as Google My Business, Trip Advisor, Yelp, and other business directories can help to increase your hotel metrics.

Other benefits of listing your hotel in business listings include:

• Reaching millions of travel customers
• Your hotel appearing on the top travel sites on the web
• Delivering your hotel messages at just the right time. Your messages can help you reach potential customers at the very instant they are researching your hotel location.