Using AMP? A known bug is probably screwing up your Google Analytics

Using AMP? A known bug is probably screwing up your Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.

In the event that you are utilizing the Google-sponsored Accelerated Mobile Pages, there gives off an impression of being a phenomenal possibility that those AMP pages are not being followed effectively, in the event that you utilize Google Analytics.

Christian Oliveira, a specialized SEO expert, posted a long, specialized clarification of the issues AMP is giving with appropriate following in Google Analytics. Malte Ubi, Google's specialized lead for the AMP extend, affirmed the issues and that they have no simple arrangement, in tweets today.

In outline, Oliveira found that:

A one of a kind guest conceivably can be accounted for as up to four unique individuals, while getting to AMP pages.

At the point when a guest explores from an AMP page to a customary page in a site, that causes another session to be created, despite the fact that in fact, it was a similar session.

Bob rate will seem higher than ordinary when AMP pages are included, in light of the fact that since new sessions are produced as portrayed above, it shows up as though guests are leaving immediately when they are most certainly not.

Site hits per session will show up lower, when an AMP individual moves from an AMP page to a standard page in a solitary session.

Guests who come to AMP page from pursuit and afterward goes to another page will show up as though they are new guests originating from referral activity, instead of hunt.

Oliveira archives an answer for this, however it's not for everybody nor consummate. Ideally, Google will quickened endeavors on its end to concoct an answer, however that doesn't appear to come immediately, in light of Ubi's tweets.